Development and professional promotion of mobile applications on Android and iOS platforms
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Why Promote an App
Simply developing an app and placing it in the store isn't enough. Why is promotion necessary? Can advertising expenses be avoided? These are common concerns for many clients. It's essential to understand that every commercial product requires advertising and smart marketing. Without proper attention to promotion, even the highest quality app risks going unnoticed amidst fierce competition.
Tools for promotion
Арбитражных команд
Маркетинговых агентств
E-commerce
Партнерских программ
Advertising on the App Store and Google Play
Advertising integration with bloggers
Targeted Advertising on instagram and Facebook
Сontextual advertising in Google
Advertising in other applications
Facebook Instagram, Telegram, Tik Tok community promotion
Cost of services
For an accurate calculation, we analyze the following indicators:
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The purpose of the application
Functionality, niche and level of competition, monetization methods.
Application Status
The presence of bugs, the need for technical improvements. The costs of updating the application are bug fixes, product improvements, redesign, and more.
Desired results
The advertising budget is payment for clicks, blogger services, posting materials on paid resources, and so on. The calculation is based on the prices of the respective platforms and services that are used in the project.
Why we should trust?
Extensive experience
Nova is a mobile development studio with a large team of experienced experts from different countries. We create applications with our own hands, so we know how to promote them effectively
Development and promotion of a full cycle
If you are considering developing an application, we will offer a full range of services: from creating a high-quality product to its promotion and optimization.
Regular technical and online-consulting support
You can ask a question at any time in messengers or by mail
Useful tips
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How to bring an app to the TOP?
One of the important conditions is the correct compilation of the semantic kernel. The list of key queries includes:
  • brand name;
  • name of the application;
  • features that can be useful to users;
  • trending queries offered by the store in the search bar;
  • geolocation indicators, if the app is tied to a specific location.
The effectiveness and speed of keyword promotion depends on the topic and the level of competition. It is easier to promote in narrowly focused niches, low-frequency keywords are used here. It is difficult to promote a newcomer on high-frequency queries against the background of large competitors, so in addition to organic traffic in this case you need to attract paid traffic.
How to increase app rating
A user spends a few seconds to familiarize himself with the application page. During this time, he has time not only to look at the description and screenshots, but also to evaluate the rating. Low ratings, bad reviews are frequent reasons for refusal to install. New products without ratings and reviews are not trusted. How we work with the rating:
— we launch ads only after quality testing and ASO optimization of the application;
— we do not allow bugs, and if something goes wrong, we eliminate errors as quickly as possible;
— provide feedback from users, answer all questions;
— work with negative feedback, neutralize negativity, demonstrate active work on improving the application;
build audience loyalty on the Internet, strengthen the image of the product outside Google Play and App Store.
How to determine the target audience
The accuracy of determining the target audience affects the success of any promotion method. The parameters of the target audience are specified in the settings of targeted advertising, taken into account when choosing bloggers for integration, in the search for platforms for publishing reviews, in the creation of content for websites and social networks. It is important to know such parameters of the TA:
  • gender and age range, place of residence;
  • occupation, hobbies, interests;
  • visited sites, time of activity during the day and by day of the week;
  • behavioral factors, preferred communication style.
The wider the target audience, the higher the competition and the more difficult the promotion is.